Precisely detailed trade fair stand concept
Plan your trade fair stand with i.xpo – we create the concept for your trade fair appearance
The conception of the trade fair stand goes hand in hand with the design aspects from the beginning of the process to the fair itself. For a successful trade fair concept, the following basic questions should be answered:
- What function does the trade fair stand fulfil? What goal is pursued through the participation in the trade fair?
- Which target group is to be addressed?
- Is the focus on a product or the company?
- Are discussions to be held with customers?
- In how much detail do you plan your customer discussions?
- Are you planning several appearances with the same trade fair stand concept?
Various conceptual approaches for your trade fair stand and your trade fair communication
Just as there are different functions that a trade fair stand should fulfil for your marketing, the conceptual approaches also need to vary. In this context, the aim of the trade fair should be clearly identified.
Should the stand focus more on a product or the company in general? Are you more interested in customer loyalty or do you want to acquire new customers? If you are more interested in addressing customers, should there, for example, be opportunities for conversations? If the focus is to be more on a product, how could it be staged? Or do you primarily wish to present your skills? This requires trained employees, for whom the appropriate space has to be created in your trade fair stand.
Precisely fitting concept for your trade fair stand without prefabricated solutions
Let us know the goal of your trade fair appearance for your marketing, and we’ll design a sustainably effective and solution-oriented concept for your appearance. In order to gain an unbiased view of things, we work together with various specialists, who critically review our concept ideas on a regular basis. We present our trade fair concept of which we have individually developed for you in a clear presentation, so that you can gain an overview and an impression.
We take various aspects into account in the conception. Alongside the purpose that the trade fair appearance is to fulfil, this also includes the customer expectations, the features of the products to be exhibited and, of course, the spatial and technical possibilities. What stand position should your trade fair stand have? What lighting concept is purposeful for your objectives? How can we best showcase your exhibits? The top priority for us is always the question of how we can generate the greatest possible resonance for you with the stand concept developed.
Ultimately, your budget provisions also define the framework and the trade fair stand concept as such.
Are you still looking for a concept for your next trade fair stand?
Call us today and we will advise you on your successful trade fair concept. Free of charge and without obligation.