Shop-in-shop for ideal product presentation
Secure your customers’ attention at the point of sale (POS)
At the point of sale, potential customers should be approached in an ideal way. For your product, we create a brand world at the point of sale which not only corresponds to your brand identity but leaves a lasting impression. For this, we develop a system for your sales areas which appeals to your customers at various levels: emotionally, visually and tactically. Our goal: to increase your success at the POS.
What is a shop-in-shop system?
In order to bring about a positive sales decision, a product needs to be in the foreground and attract attention. A shop-in-shop system places products of a brand more prominently than the rest of the merchandise. In a visually delimited area, a corresponding design concept creates an atmosphere which suits the brand and the product. In this way, the corresponding products are separately and advantageously presented and stand out positively from their environment.
For a shop-in-shop system, various presentation elements are used. All kinds of furniture, such as shelves, showcases or tables can be used in shops, but also digital solutions such as displays and classic advertising elements, such as stands.
A uniform design concept which is adapted to the brand and consistent implementation in the shops are essential for a successful shop-in-shop concept.
Why you should invest in shop-in-shop
The advantages of shop-in-shop are clear. The striking presentation of the goods in the system appeals to the customers: the product and brand are found more quickly, are not influenced by competing products and more often lead to a positive purchase decision.
Your unique shop-in-shop experience with i.xpo
We are at your side for the concept, the design and the implementation of your shop-in-shop-experience. At i.xpo, our shop-in-shop concepts primarily focus on the result: with an appealing design and customer-friendly sales areas, our aim is merchandising and sales promotion.
Do you already have an idea of how you want to stage your products and brand? Have you already thought about a shop-in-shop concept? Based on your brand identity and your ideas for the shop-in-shop system, we develop a shop-in-shop concept and a design that meets your requirements, fits your store and has an ideal sales-promoting effect. What functions should the system fulfil in order to suit the behaviour of your customers and appeal to them best?
Only after all aspects of the concept of the brand and the products have been clarified, do we start with the conception of the system. In the conception process, we deal with questions about the use of materials, the size of the system and the way the customer is approached. Should electronic tools be used? How can the presentation of the goods be made as appealing as possible?
Finally, we implement the shop concepts we have developed and coordinated exclusively with high-quality materials.
If you too wish to reach your customers at the POS in your shops or your one business more targetedly, we would be pleased to advise you personally about your individual shop-in-shop system.