messe.fieber wins gold
Kaarst – Sep, 9th 2016 “The first edition of the customer magazine “messefieber” not only provides our stakeholders with soundly researched articles on the key subject of “trade fair communication”. It also gives them unusual insights into the sector in which they operate on a daily basis. This includes, for example, an interview with a lavatory attendant at the Düsseldorf trade fair, or the use of live broadcasts via periscope from the trade fair stand”, says Ulf Stollenwerk, Head of Marketing and Sales at i.xpo.
Efficient communication awarded
Among a total of 350 submissions, the messefieber communications concept received the Fox Award in silver for its “way above average impact”. The Fox Awards are presented annually by a 13-member jury of communications and marketing experts and they honour the best solutions within the respective sector. Among other things, the content quality, the concept and the visual presentation are assessed.
Discerning content meets outstanding design
“It was time we gave our classic print newsletter, which mainly focused on the visual presentation of our reference projects, a general overhaul. With messefieber we have succeeded in producing exciting infotainment and giving our customers unusual insights into ‘their’ trade fair sector. Therefore, from the beginning, the focus was on creating journalistically sophisticated content coupled with clear, high-quality design. messefieber, as we know from the feedback from our readers, is a great success for us both with regard to communication and sales. We are delighted that we – and our agency Rheinland Relations – have now also had that certified through the receipt of the two FOX AWARDS”, says Stollenwerk. The i.xpo-customer magazine was also awarded gold in the “competition within the competition”, the FOX VISUALS. Headed by Professor Rüdiger Quass von Deyen, Münster University of Applied Sciences (Design Faculty), the Corporate Communications Institute (CCI) assesses the design efficiency of the submissions on the basis of 50 criteria. The work of rheinland relations was especially visually convincing due to the expressive photographs, vivid illustrations and the creative use of typography.
These are the FOX AWARDS
The FOX AWARDS honour the most efficient corporate media. The award winners in recent years include corporate publishing products of companies such as BMW, Lufthansa, Deutsche Bahn, Siemens and Allianz. The FOX AWARDS mainly assess the content quality across all channels employed, approaches to generating coverage, dialogue quality, brand congruence of content-related and visual presentation, user friendliness of the channels for the target groups, and evaluation. Here, the FOX AWARDS focus on the macroscopically effective interaction of the channels employed, touchpoints and techniques – and not on the microscopic view of channel facets such as cover design, editorial or separate bylined features. The evaluation framework for submissions is therefore the sector – with closely related products or services and similar communications challenges. (Source: FOX AWARDS)