Exhibition stand | Ahlstrom-Munksjö | Eisenwarenmesse 2018

At the Cologne Hardware Fair 2018, Ahlstrom-Munksjö presented its new products in the abrasives area. With i.xpo, the French branch of the company had an experienced partner at its side. Both the trade fair stand design and the realisation of the project were taken on by the Kaarst-based trade fair specialist. After the launch of the new corporate design, a new stand concept was needed. The design vocabulary, choice of colours and materials fused to form a lasting, eye-catching presentation. The paper maker’s new products are a world first because they are not water-soluble. That’s something the i.xpo design team wanted to emphasise accordingly. The solution: a bubbling pool of water which made the paper samples dance for the trade fair visitors. Customers and interested parties were thus also able to convince themselves haptically of the quality and functionality of the products.

In this way, Ahlstrom-Munkjö and i.xpo have managed to give the new products and the new design the right stage – a successful kick-off.