Exhibition stand | Café Future Internorga | Hamburg
Exhibition stand | Café Future | Internorga Hamburg 2018
The annual Internorga held in Hamburg is the most important international trade fair for the catering and hotel business. A regular feature of the trade fair is the Café Future, a meeting place for experts in the East Foyer, which has been run by the Deutsche Fachverlag for many years. i.xpo was able to win the tender of Messe Hamburg and implemented the roughly 150 square metre trade fair stand including extensive catering facilities for the first time.
The stand in industrial design was a great success for the hosts. During the conception, however, the special positioning in the foyer presented a challenge: surrounded by a staircase and without the option of suspended lighting elements, Café Future urgently needed an encompassing framework. Despite the need to present the stand openly, a clear demarcation to the entrance area and the staircases had to be designed. Though an open system structure, it was possible to meet these requirements in a visually appealing way. The communication and the lounge area were placed behind. Together with the pendant lights over the bar counter, the photo floor in tiled look, the ornament wallpaper and the logo also designed by i.xpo, the new Café Future was the highlight of the fair and now also visually lived up to its claim to be the trendsetter in all aspects of catering.