On behalf of the agency AWZ, i.xpo again realised the trade fair presence of DOW at the Tube & Wire in Düsseldorf. The clear design language of the trade fair stand became a showpiece project due to the conceptual highlights. LED panels were embedded in the façade on which either data pulses or current pulses were visually “shot” through the outer wall.
For the customer’s guests and visitors, there was also something to discover in the meeting rooms. Both meeting rooms shone with great attention to detail. For example, there were partially luminous wall graphics with motifs of the Düsseldorf skyline and lettering made of data cables or logos from a total of 185 red and white painted light switches.