As a manufacturer of bespoke foam products, FoamPartner naturally also needs a bespoke trade fair stand design. At the world’s leading trade fair for furniture production and interior design, the high product diversity of the innovation driver was not only present but also tangible and available to experience. The i.xpo design team was happy to take on this challenge and conquered it convincingly with an exciting, individual concept.
On the 150 m2 trade fair stand area, plenty of space had to be found to display the foams. To do this, trade fair construction specialist i.xpo built product platforms in logo form, an “innovation corner” where the latest developments could be admired, and various working areas for technical discussions with customers and trade fair visitors. Products and contact points were placed in focus using red, indirect lighting.
One area with a particularly elaborate design was the meeting area, which fit perfectly into the trade fair stand. The contoured design vocabulary of the structure body ran smoothly into this lounge. High-quality furnishings, ceiling banners, soft carpeting and a foam sculpture created comfortable surroundings. Even the roof was carpeted, as a structural reflection of the comfort of the products.
Carefully decorated product display cases served as delimitation from the hall aisle.
The central reception and hospitality counter as well as the ceiling banners incorporated the design vocabulary of the trade fair stand and created additional clarity and orientation.
Once again, the collaboration of FoamPartner and i.xpo was fruitful. The exceptional trade fair stand in Cologne will remain a positive memory not only for visitors but also for the customer and i.xpo.