Konica Minolta
CeBIT | Hannover
Exhibition stand | Konica Minolta | CeBIT 2017
At the CeBit in Hanover, Konica Minolta presented the vision of the “workplace of the future”. i.xpo was responsible for conception, planning, project management, realisation and trade fair logistics of the trade fair appearance. The campaign motto “HexAddOn” was interpreted and implemented three dimensionally by i.xpo. The well-ordered stand area was clearly structured according to functionalities. The consultants presented the software solutions at hexagonal workstations, a separate area for the presentation of the new workplace hubs was included along with a hospitality zone and the virtual reality area where the visitor was able to discover the workplace of the future as well as the product innovation KM-1.
The trade fair stand was supplemented by an adjacent double-decker area which brought the concept of the “workplace of the future” to life. From the face-recognising camera to the lighting situation automatically adapted to the employee, the workplace of the future is to adjust itself individually to each employee by means of software control. Modern loft atmosphere, supported by stylish furnishings underline the spirit of change in a digitally networked working world.
