Exhibition stand | Krüger Gruppe | ISM 2017

The Krüger Group at the international fair for sweets and snacks in Cologne, the ISM: that has a long tradition, as does the eleven-year partnership with i.xpo. From the conception, stand planning, trade fair registration and project organisation to the realisation and logistics, the ISM-project 2017 was also no exception.

Among others, the brands Trumpf, Schogetten, K-Fee and Fritt were represented on the trade fair stand, luring guests to come and try the goods. With all the temptations, it was conceptually “good sense” to fill the stand with the smell of freshly brewed coffee, so the generous K-Fee coffee bar became a visitor magnet. New treats and product variations were skilfully staged and could be admired in high-quality showcases, while the clearly zoned meeting and hospitality areas invited the trade fair visitors to linger, or talk with the exhibitor. In the rear area there were also closed meeting rooms where our customer could withdraw with business partners. The spatial concept, material selection and the accurate finish again met the demands of the Group in 2017.

About ISM:

From chocolate and confectionery, to biscuits, through to snack items: With its multifaceted range of offers ISM reflects the entire spectrum of products on the sweets and snacks market. Not least thanks to its high degree of internationality in terms of both its exhibitors and visitors, the event confirms its leading role in the industry year for year. Around 38,000 trade visitors and 1,647 exhibitors acquired a taste at this year’s event. ISM also holds new trends, perspectives and business contacts in store again in 2018.