As a “must attend” trade fair of the digital economy, the dmexco is the most important appearance in the trade fair calendar for Optivo, the Berlin specialist for email and omnichannel marketing. In 2016, Optivo again relied on i.xpo for the design and construction of its trade fair stand. The concept has developed further and was characterised by an upper floor and an LED wall. The ground-level, open area offered the trade fair team eight consultation points including the necessary multimedia equipment. Other lounges and meeting rooms were on the ground floor and the upper floor.