Exhibition stand | Planmeca | IDS 2017
At the world’s leading trade fair for dental medicine, the IDS in Cologne, the Finnish premium manufacturer of dental equipment should not be missing. On over 750 square metres, Planmeca showed why it is the innovative pulse generator of the sector. i.xpo was responsible for the entire project execution, from design to realisation to logistics.
Stilling fears of the dentist and creating a calm, welcoming atmosphere in the consulting room is at the heart of the Planmeca philosophy. i.xpo translated this into a flowing, organic design vocabulary, which makes it possible to architecturally combine three individual stand areas. The Dream Clinic, a 360° LED arena, hosted hourly lectures explaining and demonstrating the latest product developments. And if that wasn’t enough, you had the option to explore the consulting room of the future in virtual reality.