Exhibition stand | Purmo | Vogel & Noot | ISH 2017
In 2017, i.xpo realised the trade fair appearance of the Finnish concern Rettig ICC with its brands Purmo and Vogel & Noot at the FrankfurtISH. The joint stand was penned by the Austrian architect’s office LM-Design, the technically sophisticated implementation was taken on by i.xpo. Four self-supporting archways were not only an impressive eye-catcher, but also served to accommodate the lighting of the stand. Many details begged to be discovered: e.g. back-lit exhibit walls, recessed hologram boxes, underfloor heating elements under glass and interactive displays.
The angular design vocabulary was supported by a high-quality material selection. The clear zoning of the joint stand was a must – whether open product area with attached bars or closed VIP area on the upper floor. The generous glass fronts enabled a wide view of the stand and the entire trade fair hall. Also installed in the fronts: two 15m2 LED walls. The high hospitality requirements could only be met by a fully equipped professional kitchen in which one thing should definitely not be missing: the traditional Purmo meat loaf oven.
ISH is the world’s leading trade fair focusing on the responsible management of water and energy in buildings. It sets trends for modern bathroom design, sustainable heating and air-conditioning technology as well as intelligent home systems. ISH also meets the growing demand for comfort, convenience, individualisation, well-being and aesthetics. Integrated solutions are able to cover all these requirements and make a decisive contribution to energyefficient and resource-friendly building systems.
Over 2,400 exhibitors, including all market leaders from home and abroad, launch their latest products, technologies and solutions onto the world market at ISH. ISH has, therefore, a leading role worldwide as the occasion per se when the sector comes together – 64 percent of the exhibitors and 40 percent of the around 200,000 visitors come from outside Germany.