SIGMA
Photokina | Cologne
Exhibition stand | SIGMA | Photokina 2016
For the third time in a row, i.xpo implemented the photokina appearance of the Japanese company SIGMA, the leading manufacturer of high-end cameras and high-resolution lenses. The conceptual focus was on the spatial implementation of “Global Vision”, Sigma’s new product strategy. The approximately 1,000m² presence consisted of four areas: the product presentation, a touch- and-try area, the show stage and the dealer area, which is not freely accessible, and the now obligatory sushi bar on the upper floor.
