STIHL
Demopark | Eisenach
Exhibition stand | STIHL | Demopark 2017
With an unusual outdoor concept, together with the Berlin creative agency ACTINCOMMON, i.xpo prevailed against numerous competitors in a pitch for Stihl. From the outdoor fair Demopark 2017, the specialist for gardening and landscaping equipment will present its product worlds in a way that is directly experienceable, with a newly designed “marketplace”. The focus of the Berlin-Kaarst ensemble is on a relaunch of the STIHL brand presence, which is to be transferred to other formats beyond Demopark.
The STHIL product groups are in four orange branded containers that are not only eye-catchers but also particularly easy to transport. The interior design of the containers was made of modular wood systems – perfectly in the “look and feel” of the brand, and adaptable for future extensions or conversions. The total area of 3,500m2 was staged as a large adventure park for the STIHL brand and product world with seating areas for the visitors, wood chip paths, two marquees and the Timbersports stage.
