Trade fair stand | Windmöller & Hölscher | drupa 2016
The trade fair stand owed its conceptual name ICE to the similarity with the locomotive of a high-speed train. The flexo printing machine MIRAFLEX of our customer Windmöller & Hölscher, which was presented at the drupa also stands for top speed. The distinctive design elements of the machine were the starting point for this unmistakable trade fair appearance.
The Lengerich-based company presented its innovation on a total of 932 m2 of stand space. In addition, there was a hospitality area of 290 m2 and in total, eleven closed meeting rooms. Due to its unusual shape, the front, slanted meeting room quickly became the favourite room of the management.
The appearance of the trade fair stand made it clear that Windmöller & Hölscher is the top dog in Hall 15 and an innovator of the Packaging 4.0. Under the motto “touch the future”, there was a non-public area where visitors were presented the latest developments.