The Krefeld-based specialist for skin care, cleansing and protection for professionals naturally couldn’t be missing at the DüsseldorfA+A 2017. Deb entrusted the Kaarst-based trade fair specialists i.xpo with the presentation of the high-quality products and services. From the first pencil stroke to the last screw – 100% design and 100% construction.
The trade fair stand attracted attention with many highlights – e.g. through the 11.5m long LED wall, the 16m² green-lit foam sculpture or the reception desk with constantly full product containers.
The generous showcases distributed throughout the entire stand area not only provided optimum product presentation, but also sufficient storage space for the many giveaways –our planning department affectionately gave them the nickname: “Staurine”, a mixture of storage and vitrine. The hospitality and meeting concept was also given an overhaul in 2017, resulting in 10% more seats on the same stand space.
In the hall gangway, the trade fair visitors were invited to undergo free skin screening and could then receive personal consultation from the trained deb staff. There was also a lounge upstairs for invited guests. From there, you could calmly view the hustle and bustle on the stand area and the trade fair hall.