SIGMA at Photokina
Kaarst, 22/11/2016 – The premium Japanese camera and lens producer SIGMA presented itself at this year’s Photokina, with over 1,000 square meters of space. The world’s leading trade fair for photo technology takes place once every two years in Cologne. As in previous years, the concept developed by i.xpo consisted of a split of the stands into three separate areas: a product area accessible to the public, an events area with a large photography studio for live-shootings, and a private trade area with a dozen meeting areas and a sushi bar on the top level. Functional, high-quality, communicative and at the cutting edge of technology: that briefly summarizes the trade fair design and the realisation of the stands. A short film about the construction and the duration of the fair can be found on our YouTube channel./externerlink>.
The SIGMA stand has also been reported on in the latest edition of m+a-Report (07/2016), the #1 magazine of the trade fair industry. A particular focus for the media coverage were the vast deep black textile storefronts, which created an impressive image with their size of over 300 square meters.